PR: Smart Media Relations vs. Shameless Self Promotion

Our parents’ idea of success was to land a job with a great company. It didn’t matter what job, as long as it was in the right building. Success came from working for IBM or Western Electric or wherever for the long haul, climbing your way through the ranks and making a name for yourself within its halls. During the late “oughts,” the decade that was, … Continue reading PR: Smart Media Relations vs. Shameless Self Promotion

Part 2: The Problem With the Way Agencies RFP

In Part 1 of this post, AG wrote extensively about the problem with the way businesses tackle the RFP. Riddled with inefficiencies, there’s no question that businesses take 50 percent of the blame for today’s awful RFP process. One of the major problems with responding to an RFP is the RFP itself; half of the time, the issuer has provided you with a proposal request … Continue reading Part 2: The Problem With the Way Agencies RFP

Part 1: The Problem With the Way Businesses RFP

Overheard in every type of service agency in this country: “This RFP is horsesh*t!” “They didn’t provide a budget. Hope they’re cool with a few million.” “Oh, the deadline to respond is tomorrow. That’ll give me time to pump out some boilerplate garbage.” Businesses have been butchering RFPs for way too long. Selecting the right agency is hard. Selecting one by issuing a request filled … Continue reading Part 1: The Problem With the Way Businesses RFP

So, Like, What is an RFP?

Hello, Geeks! The AG team recently fielded a plethora (yeah, that’s right, a plethora) of questions regarding exactly what an RFP is. So we are here to drop some knowledge: An RFP is a request for proposal. For decades, RFPs have been the standard method that businesses use to find agency partners. The traditional process includes a lengthy RFP document that outlines what kind of … Continue reading So, Like, What is an RFP?