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Agencies, Here’s Why Your Proposals Suck: Survey

At Agency Geek, we’re all about efficiency. We want agencies to win more of the right business. And we want businesses to hire the right agency – the first time. Well, turns out proposals are a big part of that (yes, that’s sarcasm, ladies and gentlemen). Agency clients consistently rank the proposal as one of the most important pieces of the agency selection puzzle (second … Continue reading Agencies, Here’s Why Your Proposals Suck: Survey

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An Agency, A Law Firm & A Bad Decision

Guest post by: Joel Goldstein, President, Mr. Checkout Distributors As a business owner, I’ve had trouble finding a good agency that produces excellent work and communicates effectively. The first way I tried to find an agency was through business friends, and that worked relatively well until the firm I was working with closed its doors. After learning a few hard lessons trying to find a … Continue reading An Agency, A Law Firm & A Bad Decision

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BOO! Fear’s Role in Agency Selection (And How to Man Up)

Guest post by: Joel Goldstein, President, Mr. Checkout Distributors Requests for proposals (RFPs) are a necessary evil. From the issuing company, the standard questions and uniform sections make it easy to compare PR, ad, marketing, branding and digital agencies to one another. However, RFP’s are often rigid, uncreative and either more or less detailed than they need to be. As an agency bidding on an RFP … Continue reading BOO! Fear’s Role in Agency Selection (And How to Man Up)

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PR: Smart Media Relations vs. Shameless Self Promotion

Our parents’ idea of success was to land a job with a great company. It didn’t matter what job, as long as it was in the right building. Success came from working for IBM or Western Electric or wherever for the long haul, climbing your way through the ranks and making a name for yourself within its halls. During the late “oughts,” the decade that was, … Continue reading PR: Smart Media Relations vs. Shameless Self Promotion

Ummm, yeahhh. We're going to need more reports. Lots of reports.

A Post That Every Service Person Will Hate

Guest post by: Richard Laermer, CEO, RLM Public Relations When you’ve been doing PR for as long as I have (a couple hundred years) you notice trends in the industry before they’re widely spread. That’s why this newest discovery is so disheartening and not a little mind-blowing: Turns out that a lot of what we practitioners of the art of promotion do for our clients is no longer valid. … Continue reading A Post That Every Service Person Will Hate

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How Startup Mentality Can Kill Good PR

Guest post by: Richard Laermer, CEO, RLM Public Relations PR agencies, you’ve been here before. Your client thinks his startup is the greatest thing on earth. Your client is wrong. But who really cares? When it comes to “getting press” a startup chief has to be ready to take on all comers. That’s part of the problem with being a startup. They think it’s the best … Continue reading How Startup Mentality Can Kill Good PR